Dog training
Sales Assessment Results by Katey yeargan

"I'm not sure if my dog really needs training; he's not that problematic."

Do you want the freedom to be able to take your dog with you anywhere, with no issues at all? If your dog isn’t problematic, understandable, but most of the time your dog is probably in a controlled environment like your home. How is your dog outside the home, around distractions, or off leash? The average dog struggles with those and that’s where can provide freedom.

The response effectively addresses the concern by reframing the conversation around the benefits of training, focusing on freedom and control in various situations. The salesperson uses clear communication and an appropriate tone, acknowledging the prospect's perspective. The questions asked encourage curiosity and discovery, helping to explore the dog's behavior in different environments, which is crucial for dog training. However, the closing technique could be stronger; a more direct invitation for the prospect to discuss training options would enhance engagement. Overall, there's a good mix of value exploration and a collaborative approach, but a more assertive closing could improve the effectiveness.

"I've heard that training can take a long time and I can't commit to that right now."

That’s actually not the case! Sure, lessons can take some time and building. But our board & train, which is the most popular option, is only 2 weeks. Reason being is that it’s an immersive style training where all day, everyday your dog is with us, learning everything needed to be obedient. Our style of training, attention to detail and care, provide results that is incredibly easy for the dog to pick up and understand, as well as the owner. Which is just as important for long term success.

The response does a good job of addressing the concern regarding the time commitment of dog training by highlighting the board & train option, which is only 2 weeks. It effectively communicates the benefits of immersive training, emphasizing results for both the dog and the owner. However, it lacks a closing technique and could benefit from more curiosity to understand the prospect's specific situation better. Asking questions about their current schedule or commitments could have made the conversation more collaborative. Additionally, while the tone is generally positive, it could be softened slightly to further engage the prospect. Overall, this response is solution-focused but could improve on rapport-building and exploring the prospect's values. Score: 7

"Your prices seem higher than other local trainers; why is that?"

While our prices may seem higher, the quality and care we provide is unlike any other trainer. Our reviews and videos speak for themselves, however, there are two main things that set us apart from others. We provide daily report cards that show pictures, videos, a breakdown of what your dog did that day and how he/she is doing with training, as well as a health report showing how your dog is eating, meds administered, potty details, etc. secondly, most importantly, Is our lifetime guarantee. No matter what we provide refresher training at no additional cost or limit for the lifetime of your dog. This is honored at all 160+ locations across the country. The value we provide is unmatched. Did you want to get signed up for a program today?

This response effectively addresses the concern about pricing by emphasizing the unique value propositions, such as daily report cards and a lifetime guarantee, which can justify the higher cost. The communication is clear and maintains a professional tone appropriate for the dog training industry. However, the closing technique could be softened; instead of directly asking if the prospect wants to sign up, it might be more engaging to ask if they have any further questions or concerns about the programs. This would allow for more discovery and demonstrate active listening to the prospect's needs. Additionally, while the response highlights value, it could further explore the prospect's specific needs to build a more collaborative rapport. Overall, a solid response but could improve on the closing approach and curiosity in exploring the prospect's perspective.

"I've had bad experiences with trainers in the past; how do I know this will be different?"

I’m sorry to hear that! We want to ensure first that we are setting you and your dog up for the program rhag best address the issues you want to target. We will customize that program further to best meet your dog where they are and break down the issues they are having. Our trainers are all certified and trained and our reviews and before and after videos show first hand the results of other dogs with very similar issues before training, and their incredible results after!

The response acknowledges the prospect's concern about past negative experiences, which is a good start in terms of active listening. However, it could have been more effective with a stronger reassurance that the approach will be different. The mention of customization is important, but it could be enhanced by inviting the prospect to share specific issues their dog has faced, fostering a collaborative approach. Additionally, while the emphasis on certified trainers and reviews builds credibility, the response lacks a personal touch or an emotional connection that might help to build rapport. A closing technique inviting the prospect to a consultation or a trial session could also enhance the response. Overall, it addresses the concern but could improve in engagement and closing. Score: 6

"I'm planning to move soon; should I invest in training now?"

Absolutely, not only will it help with the transition and adapting to the new environment, we can get you connect with the location and local trainer closest to you! We honor free refresher training at all locations across the country and I’d be happy to get you connected to their head trainer once you move. That way you have the resources available right away.

This response effectively addresses the concern about moving by highlighting the benefits of training in terms of transition and adaptation. The mention of free refresher training at all locations adds value and reassurance. The communication is clear, and the tone is friendly and supportive, which is appropriate for the dog training industry. However, it could be improved by asking questions to further understand the prospect's specific situation, such as their timeline for moving or what specific challenges they anticipate with their dog during the transition. While it does provide a solution-focused approach, it lacks a strong closing technique to encourage immediate action. Overall, it's a solid response but could use a bit more curiosity and engagement with the prospect's needs.

"My dog is older and has never been trained; is it worth starting now?"

Definitely, no dog is too old for our training as it customized to exactly what your lifestyle is and what goals you have for your dog. How old is your pup?

The response effectively addresses the concern by reassuring the prospect that age is not a barrier to dog training, which is a crucial point. The communication is clear and confident, suitable for a dog training context. The follow-up question about the dog's age shows curiosity and encourages further dialogue, which is great for discovery. However, the response could benefit from a stronger closing technique, perhaps by suggesting a specific next step, like scheduling a consultation or trial session. Overall, the response demonstrates a solution-focused approach, acknowledges the prospect's perspective, and engages appropriately, but it could be enhanced with a more proactive closing. Score: 8/10

"I found a cheaper option online; what makes your program better?"

There is no other trainer that stands behind their training with a lifetime guarantee. We have over 1000 positive reviews that no only speak to the level of results but also the experiences our clients have had working with us. We also offer 0% interest financing through affirm. It’s a quick and easy application with no credit check and a few payment options you can choose from

The response effectively addresses the concern by highlighting the unique selling propositions of the training program, such as the lifetime guarantee and the numerous positive reviews. However, it could improve by directly acknowledging the prospect's concern about price and exploring what specific aspects of the cheaper option appeal to them. This would demonstrate active listening and curiosity. Additionally, incorporating a closing technique to encourage next steps or a follow-up would enhance the effectiveness of the response. Overall, while the value proposition is clear, it lacks a more personal touch and engagement on the prospect's specific needs.

"I don't think my dog will respond to training; how can you assure me it will work?"

We have thousands of before and after videos that show very similar behaviors as your dog, prior to training, and then the incredible transformation after! That will help give you a a visual of exactly how we are able to get even the most stubborn of dogs to respond to obedience training! Here is a link to a video of a dog who is the same breed and age as yours:

The response effectively addresses the concern by providing evidence in the form of before-and-after videos, which can help build trust and demonstrate past success. However, it could have been enhanced by acknowledging the prospect's specific concerns directly and perhaps asking a follow-up question to better understand their dog's unique challenges. The tone is friendly and reassuring, which is appropriate for the dog training industry. While the approach provides value through visuals, incorporating a closing technique or a collaborative question could strengthen the engagement. Overall, it's a solid response but could benefit from more personalization and interaction.

"I'm too busy to dedicate time to training; can you accommodate my schedule?"

Yes we definitely can! We set you up directly with a trainer who will work with you and your schedule to ensure you have the ability to train! We offer options 7 days a week, all hours of the day

The response effectively addresses the concern about scheduling by emphasizing flexibility and commitment to accommodating the prospect's needs. The tone is positive and reassuring, which is suitable for the dog training industry, where empathy is crucial. However, the response could have been improved by asking a follow-up question to discover more about the prospect's specific availability, which would demonstrate curiosity and a deeper understanding of their situation. Additionally, mentioning how the training can fit into their busy lifestyle or provide value even in small time increments could enhance the value exploration aspect. Overall, a solid response, but it could benefit from a more collaborative approach.

"I'm worried about the methods used; are they positive and humane?"

That’s a great question and completely understandable! I would ask the same thing before enrolling my own dog as well. We provide a very customized training approach that is specific to your dog and their learning style! Our method provides all positive reinforcement, reward based, and safety of an ecollar. We have been recognized as the #1 ecollar dog trainers and certify and train all of our trainers in house. While many trainers come to us with years of experience, they go through our extensive training and certification to ensure our standard of excellence is given to each dog in our care.

Overall, your response effectively addresses the concern about humane training methods by emphasizing a positive reinforcement approach. You did well in acknowledging the prospect's feelings and building rapport by expressing empathy. However, the mention of e-collars could raise additional concerns rather than alleviate them, so it might be beneficial to clarify how these are used safely and ethically. The communication is clear, but it could be more concise. You could enhance your closing technique by inviting further questions or offering a free consultation to explore their specific needs and concerns. Overall, good job on value exploration, but there's room for improvement in ensuring clarity around your methods. Score: 7/10