FB Ads
Sales Assessment Results by Jonas
7
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let's cut to the chase: this performance was underwhelming, to say the least. Your average score of 0.7 speaks volumes about the disconnect between you and your prospects. You clearly have the potential to engage effectively, but right now, your responses are falling flat. You’re neglecting to listen actively and respond to key concerns—like ROI, audience engagement, and the specific needs of your prospects. Instead of dismissing their worries, you should be validating them and providing tailored solutions that demonstrate your expertise.
The most glaring issue is your failure to provide concrete evidence or examples to back your claims. This not only undermines your credibility but also drives prospects away, leaving them feeling unheard and unsupported. You need to embrace a solution-focused approach, ask probing questions, and engage in meaningful conversations that build rapport.
To turn this around, dive deep into the techniques of Value Selling and Solution Selling. These strategies will help you articulate the value of your offerings while addressing the unique needs of each prospect. Remember, it's not just about selling your product—it's about solving problems and creating trust.
Here’s a memorable coaching moment for you: every interaction is an opportunity to build a bridge, not a wall. Start listening and understanding, and you’ll find that the path to closing deals will become clearer and much more rewarding.
Question Breakdown
1.
0
/ 10Question:
"I really want to invest in FB Ads, but how do I know it won't just eat into my monthly budget with no return?"
Answer:
Our results speak for themselves
Feedback:
The response lacks depth and fails to directly address the prospect's concern about ROI and budget management. It does not provide specific evidence or examples of past success or strategies to ensure a positive return on investment. To improve, the salesperson should have asked follow-up questions to understand the prospect's budget constraints and then provided tailored insights on how to maximize their investment in FB Ads. This would demonstrate active listening and a solution-focused approach.
Additionally, a more engaging and collaborative tone would help build rapport and trust with the prospect.
2.
3
/ 10Question:
"I don't think my audience is really engaging on social media; is this the best way to spend my money?"
Answer:
Which avenue are they most engaged in?
Feedback:
The response does attempt to engage the prospect by asking a question, but it fails to directly address their concern about audience engagement on social media. It lacks depth and does not provide any insights or evidence on how FB Ads could still be effective or suggest alternatives if social media isn't the best channel for their audience. To improve, the salesperson should validate the prospect's concern, possibly share data or examples of successful campaigns in similar situations, and offer tailored advice. This would demonstrate a solution-focused approach and help build rapport with the prospect.
3.
1
/ 10Question:
"I'm worried that learning how to use FB Ads will take too much time away from my other projects."
Answer:
Sounds like customer acquisition isn’t the goal
Feedback:
The response dismisses the prospect's concern and doesn't address the worry about the time investment required to learn FB Ads. It lacks understanding of the prospect's priorities and does not attempt to explore their situation further. A more effective approach would have included asking about their current projects and suggesting solutions such as simplified tools, training resources, or managed services that could help alleviate their concerns. This would demonstrate active listening and a collaborative approach to finding a solution.
4.
1
/ 10Question:
"How do I know that FB Ads will actually lead to more customers and not just more clicks?"
Answer:
Social Media Marketing
Feedback:
The response is vague and does not directly address the prospect's concern about the effectiveness of FB Ads in generating actual customers versus just clicks. It fails to provide any evidence or examples to support the claim that FB Ads can lead to increased customer acquisition. To improve, the salesperson should emphasize the importance of conversion tracking, share success stories or case studies, and explain how targeting and retargeting can lead to more qualified leads. A collaborative approach, asking the prospect about their specific goals, would also help build rapport and trust.
5.
0
/ 10Question:
"I've heard mixed reviews from others about ROI from FB Ads; how can I be sure it's worth the investment?"
Answer:
Hdhdkej
Feedback:
The response is completely nonsensical and fails to address the prospect's concern regarding ROI from FB Ads. It does not demonstrate any understanding of the subject or attempt to engage the prospect in a meaningful conversation. To improve, the salesperson should provide data, case studies, or testimonials that illustrate the effectiveness of FB Ads in generating a positive return on investment. Additionally, asking the prospect about their specific goals or experiences could help tailor the response and build rapport.
6.
0
/ 10Question:
"With so many other options out there, what makes FB Ads better for my business right now?"
Answer:
Hehiwwwvh
Feedback:
The response is completely nonsensical and fails to address the prospect's inquiry about the advantages of FB Ads over other options. It does not demonstrate an understanding of the prospect's needs or engage in any meaningful conversation. To improve, the salesperson should provide specific benefits of FB Ads, such as targeting capabilities, cost-effectiveness, or success stories, and relate them directly to the prospect's business context.
7.
0
/ 10Question:
"I need something that can show results quickly; will FB Ads deliver that for me?"
Answer:
There is a there is a
Feedback:
The response is entirely nonsensical and fails to address the prospect's inquiry about the speed of results from FB Ads. It does not demonstrate any understanding of the subject or attempt to engage the prospect meaningfully. To improve, the salesperson should provide clear insights on how FB Ads can deliver results quickly, such as mentioning targeting options, fast campaign setup, or success stories from previous clients. A more coherent and relevant response would be essential for effective engagement.
8.
0
/ 10Question:
"What kind of support can I expect once I start running my FB Ads? I'm not very tech-savvy."
Answer:
A lot
Feedback:
The response is entirely vague and does not address the prospect's concern about the level of support they can expect, especially given their lack of technical expertise. It fails to provide any specific details about the types of support available, such as training, customer service, or resources that would help them navigate Facebook Ads effectively. To improve, the salesperson should clearly outline the support options available, reassure the prospect about the assistance they will receive, and perhaps provide examples of how other clients have successfully received help. A more informative and reassuring response would foster confidence and engagement.
9.
0
/ 10Question:
"My last experience with digital advertising didn't go well; what assurances do I have this will be different?"
Answer:
We are the investment
Feedback:
The response is completely unclear and does not address the prospect's concern about their past negative experience with digital advertising. It fails to provide any assurances, evidence, or examples to differentiate your services from their previous experience. To improve, the salesperson should acknowledge the concern, possibly share success stories or testimonials from clients with similar issues, and explain how your approach or support is different to build trust and confidence. A more coherent and relevant response is essential for effective engagement.
10.
2
/ 10Question:
"I'm concerned about the potential hidden costs with using FB Ads; can you clarify how pricing works?"
Answer:
Set pricing of $2000 ad spend per month
Feedback:
The response is overly simplistic and does not adequately address the prospect's concern about hidden costs. It lacks detail about what the $2000 ad spend includes, how costs are structured, and any additional fees (e.g., management fees or extra for certain features). To improve, the salesperson should explain the pricing model clearly, offer transparency regarding potential costs, and discuss how to monitor spending effectively. Providing a breakdown of expected expenses would help build trust and alleviate concerns about hidden fees.