Real estate
Sales Assessment Results by Kevin jerome

82
Expert Closer
10 questions
Maximum score: 100
Completed in
December 27, 2024
You've done a commendable job overall, showcasing a strong grasp of several sales techniques, particularly in consultative and solution-focused selling. Your ability to acknowledge and empathize with prospects' concerns is a standout strength, allowing you to build rapport effectively. You're asking the right questions and demonstrating curiosity, which is vital for deepening your conversations. However, a consistent pattern of needing more clarity and conciseness in your communication has emerged. While your insights are valuable, they can sometimes get lost in less structured responses. To elevate your game further, I recommend honing your skills in the AIDA model and the FAB technique. These will help you structure your pitches more compellingly and articulate the benefits of your offerings more clearly. Remember, clarity is power. As you engage with prospects, think of your message as a finely-tuned elevator pitch—brief, impactful, and loaded with value. Keep pushing yourself to refine your closing techniques by suggesting specific follow-up times and summarizing benefits effectively. Your journey in sales is just beginning, and with a focus on clarity and structure, you'll not only meet expectations but exceed them. Keep pushing the boundaries of your comfort zone, and watch your success soar.

Question Breakdown

1.
6
/ 10
Question:
"I'm concerned about how this investment aligns with my current budget constraints."
Answer:
I completely understand your focus on budget alignment- it’s one of the most important factors in making a sound investment decision Could you help me understand which specific aspects of the budget are most concerning to you? Is it the monthly payments, the down payment or perhaps both? The reason i ask is that we have several strategies we can explore to align this investment with your budget: 1. We can analyze different financing options that might better suit your cash flow 2. There may be opportunities for seller concessions 3. We can calculate the potential rental income if part of the property could be rented 4. We can review the tax benefits that could offset your monthly expenses Would it be helpful if we sat down and ran through these numbers together to see if we can find a structure that fits your budget comfortably?
Feedback:
Your response effectively acknowledges the prospect's budget concerns, demonstrating empathy and understanding. Asking specific questions about which aspects of the budget are most concerning shows curiosity and a desire to tailor the discussion to the prospect's needs. However, the response could benefit from a clearer structure and more concise language. Additionally, while you provided several strategies, it might have been more impactful to summarize them succinctly rather than listing them out. Overall, you could enhance your closing technique by suggesting a specific time to meet rather than a general offer to sit down. Consider improving clarity and engagement to build rapport more effectively.
2.
7
/ 10
Question:
"Can you justify the value of this property compared to others I've seen?"
Answer:
I understand you’re comparing values across properties. Which specific property are you using as your main comparison point? (Wait for there response- demonstrating active listening) I have the comparative market analysis right here. I can walk you through the exact features that impact this property’s value in 15 minutes. Would 2:30 pm eastern today work for you?
Feedback:
Your response effectively acknowledges the prospect's need for justification by asking about the specific property they're comparing. This demonstrates curiosity and an understanding of their perspective. Waiting for their response shows active listening, which is crucial for building rapport. However, while offering to share the comparative market analysis is a solid move, it would benefit from a brief mention of key differentiators or unique selling points of your property before diving into the analysis. This would help create more immediate interest and urgency. Additionally, suggesting a specific time to meet is a good closing technique, but providing an alternative time could also enhance flexibility. Overall, you are on the right track with your approach, but refining some parts could lead to a stronger impact.
3.
8
/ 10
Question:
"With the market fluctuating, I'm hesitant about making a long-term commitment now."
Answer:
“I appreciate that market concern - interestingly, that’s exactly why this timing matters. (Perfect hook) This area’s seeing 12% appreciation despite market shifts, and yesterday two similar properties went under contract. (Immediate value + urgency trigger) Which market indicators are you following?” (Precise question) (Pause for response) “I have the comparative analysis open on my desk right now. Would you prefer to review it in 15 minutes or at 2pm eastern today?” (Immediate availability +time-bound choice close)
Feedback:
Your response effectively acknowledges the prospect's concerns about market fluctuations, positioning the timing as a crucial factor in making a decision. By highlighting the 12% appreciation and the recent activity in the area, you provide concrete evidence of potential value, which is excellent for building urgency. Asking about the market indicators the prospect is following shows curiosity and engages them in the conversation. However, while your initial hook is strong, consider introducing a brief reassurance about the current market dynamics before diving into statistics to build more trust. Additionally, while you offer a quick meeting, providing alternatives for timing could enhance flexibility and responsiveness. Overall, this is a solid answer with a good balance of urgency and inquiry, but minor adjustments could boost its effectiveness.
4.
8
/ 10
Question:
"I’ve had issues with previous real estate investments; how can I be sure this won't be another failure?"
Answer:
“I hear the concern in your voice about past investments, and that’s completely understandable. (Genuine human connection) Before sharing any numbers, i want you to know that protecting your investment is my top priority- what specific issues happened in your previous experience?” (Trust building + focused question) (Pause for their response - demonstrating active listening) “Thank you for sharing that. We’ve actually helped three clients this month overcome similar challenges through our proven due diligence system. I’d like to show you exactly how - would you prefer to review this privately today at 2pm eastern standard time zone today, or would tomorrow morning work better for a detailed walkthrough ?” (Social proof + value + flexible timing)
Feedback:
Your response effectively acknowledges the prospect's concerns about past investments, establishing a strong emotional connection. By asking about their specific issues, you demonstrate a commitment to understanding their experiences and reinforcing trust. This is crucial in building rapport. Highlighting that you've helped other clients overcome similar challenges adds credibility through social proof, which can alleviate their fears. However, while the offer to review solutions is solid, consider briefly outlining how your approach differs from their past experiences to enhance your value proposition. Overall, this response is well-structured and demonstrates a collaborative approach, but a bit more emphasis on unique strategies or safeguards could strengthen your case further.
5.
8
/ 10
Question:
"What if I find a similar property at a lower price with better features?"
Answer:
“You know…..i love that you’re comparing properties - it’s shows you’re the kind of investor who does their homework. (Pause, using mirroring technique) The kind who does their homework?” (Tactical empathy + improv “yes, and” principle) (Wait for their response - using calibrated silence) “I’m curious…what would be the perfect scenario for you when comparing these properties?” (Black swan- style calibrated question) (Active listening pause- demonstrating presence) “The reason i ask is fascinating - we just saved a client $23,000 using our 27 point matrix that caught hidden costs in a “cheaper” property. (Lean in with genuine curiosity) Would it be worth taking 10 minutes right ow to show you exactly how we did that, or would 3 pm eastern standard time give you more peace of mind for a detailed review?” (Story + specific value + collaborative close)
Feedback:
Your response starts strong by recognizing the prospect's diligence, which builds rapport and demonstrates empathy. The use of mirroring is a good technique, allowing the prospect to feel understood, and waiting for their response shows patience and active listening. Asking about their ideal scenario when comparing properties is an excellent way to uncover deeper needs and motivations, which can guide your response effectively. However, while presenting your 27-point matrix as a value proposition is compelling, it would be beneficial to briefly explain what some of those hidden costs might be. This would make your story more relatable and impactful. Additionally, the phrase "lean in with genuine curiosity" could be interpreted as slightly vague; a more straightforward approach could enhance clarity. Your closing options are good, but offering a follow-up time frame, such as "Would you prefer to discuss this further today or later this week?" could provide more flexibility for the prospect. Overall, this response is engaging and demonstrates a solid understanding of consultative selling, but refining the explanation of your value proposition and providing clearer closing options could strengthen your effectiveness.
6.
9
/ 10
Question:
"I need to discuss this with my partner before making any decisions; can we revisit this later?"
Answer:
Of course, involving your partner in this decision shows real wisdom. (Genuine pause with warm acknowledgment) many of our most successful clients started exactly where you are” (tactical empathy+ social proof) “I’m curious… what specific aspects would you and your partner want to explore together? (Calibrated question to uncover true concerns) (Active listening pause - demonstrating complete presence) “The reason I ask is that just yesterday, another couple was in your exact position. They found out property protection blueprint invaluable- it covers hidden costs like foundation assessments that could impact value. They saved $31,000 by reviewing these factors together before the market shifted. (Specific story + concrete examples + urgency) Would you and your partner prefer to review this blueprint together today at 5 PM after work, or would tomorrow morning give you both more space to process the information? I’ll have our complete analysis ready. Including our latest market timing data.” (Flexible options+ clear value + timing control)
Feedback:
Your response effectively validates the prospect's decision to involve their partner, which fosters rapport and respect. This warm acknowledgment is a strong way to connect emotionally with the prospect. Asking about what specific aspects they want to explore together is a thoughtful way to encourage collaboration and uncover deeper concerns, demonstrating curiosity and active listening. Sharing a relevant success story about another couple who benefited from the property protection blueprint adds credibility and urgency, making your offering more relatable. However, it would enhance your message to briefly explain what the property protection blueprint entails; this would help clarify its value proposition upfront. Your closing options are well-structured, offering flexibility and a clear next step, but consider providing an alternative time for the meeting to further accommodate their schedule. Overall, this response is engaging and well-structured, but slight enhancements in clarity around the blueprint could strengthen its effectiveness.
7.
9
/ 10
Question:
"Your proposal sounds good, but I need to know how quickly I can see a return on my investment."
Answer:
First, I want to acknowledge that ROI timing is crucial - it’s exactly what I’d focus on too. (Calibrated pause) you’re thinking like a strategic investor.” (Tactical empathy + validation) “Before i share our latest ROI data, may I ask what timeline you’re ideally targeting? This helps me show you the most relevant success platforms.” (Calibrated question + value bridge) (Strategic listening pause - demonstrating complete presence) “Here’s what makes this fascinating - we just completed our Q4 investment analysis. Properties in the micro- market are showing three distinct ROI paths: - 90 day equity captures through strategic improvements ($27,000 average) - 6 month appreciation from upcoming development announcements (12.3% projected) - 18 month complete portfolio optimization (31% historical returns) Let me show you exactly how our last client maximized these timelines using our investment velocity blueprint. Would you prefer a detailed walkthrough today at 4pm EST, or would tomorrow morning allow you more time to review the complete ROI projection models?” (Specific data + time options + clear value)
Feedback:
Your response does a commendable job of addressing the prospect's concerns about ROI timing, demonstrating tactical empathy and validation, which helps build rapport. By asking about their ideal timeline, you encourage a collaborative dialogue that allows you to tailor your response to their needs, showcasing a solution-focused approach. Presenting the three distinct ROI paths with specific data adds clarity and strengthens your value proposition, showing the prospect that you have done your homework and understand their financial motivations. However, consider briefly mentioning what the investment velocity blueprint entails to provide context and enhance the perceived value of that offering. Your closing options are effective, as they provide flexibility, but offering a third option could further accommodate the prospect's schedule. Overall, this response is strong in structure and content but could benefit from slight improvements in clarity regarding the blueprint.
8.
9
/ 10
Question:
"There are a lot of ongoing projects in my portfolio; how can I prioritize this purchase?"
Answer:
I deeply appreciate you sharing that portfolio context - it shows you’re a sophisticated investor who thinks holistically. (Calibrated pause) Managing multiple projects requires careful prioritization. (Elite tactical empathy + sophisticated validation) I’m curious…which of your current projects is generating the strongest returns?” (Calibrated question to create benchmark) (Strategic listening pause with full presence) The reason I ask is fascinating - our portfolio optimization blueprint specifically addresses project prioritization through three critical tenses: - immediate opportunity cost analysis (showing where capital performs best) - Resource allocation matrix (preventing project overlap) -Market timing advantage (current 90 day window showing 14.3% higher returns than Q4) Just yesterday, we helped a portfolio investor like yourself use this blueprint to identify a $42,000 advantage by optimizing their project sequence. Our investment Priority System shows exactly where this opportunity ranks against your existing projects. (Specifically Value + Recent Proof + Clear System) Would you prefer to review the complete analysis today at 2pm EST, tomorrow morning at 11 AM EST, or would Thursday 3pm EST better align with your portfolio review schedule (Triple option close + portfolio context)
Feedback:
Your response effectively acknowledges the prospect's sophisticated approach to managing multiple projects, demonstrating both empathy and validation. By asking which project is generating the strongest returns, you encourage a deeper conversation and establish a benchmark for prioritization. This is a solid way to engage the prospect and showcase your consultative selling skills. The explanation of your portfolio optimization blueprint is detailed, outlining its value and practical application in helping clients achieve significant advantages. However, consider simplifying the language slightly to ensure clarity and enhance understanding, especially for prospects who may not be as familiar with technical terms. Your closing techniques are strong, offering multiple time options which enhances flexibility. However, you might improve your closing further by summarizing the key benefits of the blueprint before asking for a meeting to reinforce its value. Overall, this is a well-structured response that displays a collaborative approach and effectively addresses the prospect's concerns about prioritization, while also demonstrating the value you can provide.
9.
9
/ 10
Question:
"How do I know your agency will provide the support I need after the sale?"
Answer:
Thank you for asking about ongoing support- it shows you’re thinking beyond just the transaction, which is exactly right. (Warm pause) After-sale care is the foundation of our client success. (Elite empathy + value recognition) What type of support matters most to you in a long term partnership? (Simple, powerful calibrated question) (Strategic listening pause- demonstrating complete presence) Let me share something that will put your mind at ease. Every client receives our Client Care Promise: -24/7 dedicated support team (average response time: 12 minutes) - Monthly property performance reviews with clear action steps - Direct access to our top specialists when you need them In fact, just this week, Sarah- one of our recent client- needed urgent help with a property issue at 9pm EST. Our team resolved it within an hour. That’s the level of care you can expect. (Simple language + recent story + concrete example) To show you exactly how this works. I’d love to introduce you to both Sarah and your dedicated support team. Would you prefer to meet them today at 3pm EST, tomorrow morning at 11 am EST, or would Friday 2pm EST give you more flexibility to connect with everyone? (Proof + triple option close)
Feedback:
Your response effectively acknowledges the prospect's concern about ongoing support, which demonstrates empathy and an understanding of their needs. By emphasizing that after-sale care is crucial to client success, you frame your agency as committed to long-term relationships, which is a strong selling point. Asking what type of support matters most is an excellent calibrated question, encouraging the prospect to express their unique needs and fostering a collaborative dialogue. You clearly outline your Client Care Promise, breaking it down into specific benefits, which adds clarity and builds confidence in your agency's capabilities. Sharing a recent success story about Sarah effectively illustrates your team's responsiveness and reinforces the level of support clients can expect. However, consider simplifying the language slightly in some areas to enhance clarity further, ensuring that all potential clients fully grasp the benefits you're offering. Your closing technique is strong, providing multiple time options for a follow-up meeting, which improves flexibility. As a minor suggestion, you might also consider summarizing the key benefits of your support package just before closing to reinforce the value proposition. Overall, this is a well-structured and engaging response that addresses the prospect's concerns effectively and demonstrates your agency's commitment to customer care.
10.
9
/ 10
Question:
"I'm not sure if this property fits the direction my business is headed in right now."
Answer:
I appreciate you thinking strategically about your business direction - that kind of forward thinking is exactly what sets successful investors apart. (Authentic pause) Your business vision matters. (Elite empathy + leadership recognition) Help me understand - what direction are you looking to take your business in the next 12 months? (Clear, Obama- style calibrated question) (Brady- level strategic pause - showing championship presence) Here’s what makes your timing perfect. Our Business Alignment Review shows three ways this property could actually support different growth paths: -Immediate flexibility (convert to office, retail, or mixed-use) -Strong cash flow ($5,200/month current revenue with 23% upside potential) -Strategic location (three major development projects breaking ground within 6 months) Just yesterday, Michael, another business owner, had the same concern. After reviewing these options, he discovered this property could adopt to support multiple business directions- exactly like a quarterback reading the defense and adjusting the play (Simple language + sports analogy + Recent story) Let me show you our complete Business Direction Analysis- it maps exactly how this property can flex with your vision. Would you prefer to review this today at 2PM EST, tomorrow morning at 10 AM EST, or would Thursday 3PM EST better align with your strategic planning schedule? (Clear Value+ triple option close)
Feedback:
Your response effectively acknowledges the prospect's strategic thinking, which builds rapport and demonstrates empathy. By asking about their business direction, you encourage a collaborative dialogue that allows you to tailor your response to their specific needs. This is a strong way to engage the prospect and showcase your consultative selling skills. The explanation of how the property can support different growth paths is well-articulated, providing concrete benefits that align with the prospect's objectives. However, consider simplifying some of the language, such as the terms "Business Alignment Review" and "championship presence," to ensure clarity and accessibility for all clients. Your closing technique is solid, providing multiple options for follow-up meetings, which enhances flexibility. To further strengthen your close, summarizing the key benefits of the property just before proposing the meeting could reinforce its value. Overall, this is a well-structured and engaging response that effectively addresses the prospect's concerns.
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